Synopsis

”HAPPENING” is a music video created by “AC-bu” for the music group “group_inou”, which has returned to the music scene after a seven-year hiatus, in a portrait framing made to best fit smartphones. Its forced vertical scrolling is stylized as a webtoon composed of a series of GIF animations, with Japanese lyrics linked to the manga’s lines. Furthermore, In April 2024, ”Kindolphin”, web app based on the music video, was released. Designed and implemented by ”Baku Hashimoto”. The onomatopoeic words and lyrics are arranged to perfectly synchronize with the track, similar to a music game, as it scrolls vertically, which allows fans to experience the video interactively, switching between Japanese/English, change colors, stop and have a close look, or just scratch and play with it. ”Kindolphin” https://ac-bu.info/happening/

PROFILE

AC-bu

AC-bu is a creative team especially known for their high-energy, highly-condensed imagery expression. Over the years, they have received numbers of noticed awards after their first grand prix prize for NHK Digital Stadium Award. Recognized music video works includes 'group_inou / THERAPY' , 'Orange range – Sushi tabetai feat. Soi sauce)' , 'Powder / New Tribe' and so on. Also known for their work for creating 'BOB EPIC TEAM' a regular segment of a worldly praised animation program POP TEAM EPIC.

GUEST